VIDEO INTRODUCTION: Hi everybody, If you want to learn how to build a legendary brand in a market full of Sharks, this episode is for you!! The story that I am about to tell you today is the story of a 17-year-old boy who had no money, no brand value, and no investor backing and yet he went on to build a 2000 crore dairy business, and that too in the presence of so many competitors!! Now just so you know, the milk industry is one of the most brutal industries in the country, because your product will perish in 4 days, your margins are hardly 3-5% and if you don’t move your inventory fast enough, you will be out of business in no time!! Secondly, during that time, Amul was the pioneer of the white revolution in India. So much so that, in the 1960s India, if you look at this graph, we were importing 5 lakh tonnes of milk powder!!! but by the 1990s, we had become a net exporter of milk powder!! This was the effect of the White Revolution on India!! So during this time, all these giant milk brands and cooperatives had the perfect recipe for domination which were money, brand value, and technology.
In contrast, this 17-year-old boy neither had the money nor did he have the technology to scale his business. And let alone brand value nobody knew he even existed!! This boy that I am talking about is one of the most underrated entrepreneurs in India who goes by the name Satish Kumar and the brand that he built is none other than Milkymist!! Today, Milky Mist is such a successful brand that they sell 2000 cr worth of dairy products all across India!! So in this episode, let’s go deep and find out, How a 17-year-old builds a 2000 cr business. What were the Business strategies that helped Satish build a 2000 cr company with very little money? And what are the lessons that we need to learn from the rise of Satish and Milkymist?
