How The Whole Truth is DISRUPTING India’s ₹83,000 Crore Healthy Food Market | GrowthX Wireframe

The Whole Truth is one of India’s rare “clean-label” brands with a valuation of ₹600 Crores. In just 5 years, they’ve created a unique brand name that has made many DTC brands envy their growth strategy. With India’s healthy food market growing at the world’s highest rate of 20%, this brand is here to not only stay but be a DISRUPTOR instead.